Finally a marketing Agency focused on Marketing & Sales working together
Full Service Marketing Agency
Our Marketing Agency is located in Alexandria, Virginia, and provides both digital marketing services and traditional advertising. For traditional advertising, we utilize TV, Radio, and Direct Mail. For digital marketing services, we build websites and provide search engine optimization, content marketing, video marketing, local SEO, email marketing, and Paid Advertising across all different platforms, such as Google pay-per-click and social media ads.
Before we create a new marketing plan to grow your small business, we start with a detailed analysis of your current digital presence by analyzing your website for search engine optimization, compelling messaging, and the structure of your existing sales funnel. Next, we review what marketing channels deliver the best leads and what is being under-utilized. Finally, we would perform a perfect client exercise designed to create a clearer marketing message for products or services that deliver the most profits and attract the types of clients you like to work with.
What differentiates us from most other marketing agencies is the level of detail we put into developing an avatar for your perfect client. The goal of the perfect client exercise is to develop talking points to address what specific problem you are solving, what value it has to your client, what is at stake if your client doesn't use your services and why you have the authority to solve that problem. Then, after we have developed those talking points, we would implement them across your website, sales funnels, in print, and in the marketing message we use in paid advertising.
With many options on the market for a website designer, you need to know what type of marketing you will be performing before you build a website. You can create a simple website builder like WordPress, Wix, or Weebly if you refrain from engaging in aggressive digital marketing or you have a coding team available to integrate 3rd part tools. Some businesses need a business card on the internet and aren't worried about attracting new clients using search engine optimization or an integrated CRM. Other companies need to prioritize organic SEO, Automated Marketing and Sales follow up campaigns. In that case, you will need an advanced website system Like Marketing 360, DSS or HubSpot. Website systems like these are designed to maximize your search engine optimization and simplify content creation and publication. Most companies believe in one size fits all; we believe in customizing your website options to fit your industry and your level of competition.
Content marketing is still the king! The best way to increase your organic SEO and communicate the problems you solve and the value your company provides is to create content related to your industry. You can use blog posts, podcasts, videos, infographics, landing pages, and other forms of media to attract, convert, and retain customers. When creating an effective web presence, content creation should always be high on the list of where to invest your marketing budget.
Social Media Marketing
Posting to social media is a great way to promote the content you have created. The type of content you make and the messaging you use will differ depending on your industry. For example, Instagram is crucial for a restaurant, while Twitter will be essential for more prominent brands to announce new sales to a large group of followers.
Video marketing is the most diverse form of digital marketing we have. Some people want to read the content, and others would rather watch a video. You can post it to your website or use that video to build your YouTube channel. Most people need to realize that YouTube is the second largest search engine in the world, so if you are interested in attracting organic leads, YouTube marketing needs to be one of the channels you optimize for. Additionally, the videos you post to your website or YouTube can be edited and posted on other social media platforms like Instagram or TikTok.
Local SEO is different from traditional SEO in that it focuses on optimizing your website to be found by customers who are searching for your services in a particular geographic area. Local SEO requires adding location-based pages to your website, claiming and optimizing your Google My Business listing, and getting listed in online directories and local citation sources like Yelp or Angie's List. However, that is only the foundation of local SEO. After establishing a foundation with a consistent Name, Address, and Phone number listed across the web, you will need to implement a content marketing and promotion strategy optimized for the locations you service. Once again, only some businesses need to make this channel a priority. Still, if you are a restaurant or any local business that people can come and visit, local SEO needs to be a big focus of your marketing strategy.
Email Marketing is another essential piece to the online marketing puzzle. Not every business needs to use it as a primary channel, but it still is an integral part of any integrated strategy. Email Marketing allows you to build relationships with people who have interacted with your brand, get repeat customers and reach out to new potential customers. As soon as someone signs up for your email, you will want to ensure they are tagged correctly for any follow up campaigns that go out and will have messages directly related to services they are interested in. Also, specific tags are the best way to implement upsell campaigns based on past purchases.
Digital advertising is only recommended certain types of businesses, but it can be a great way to quickly promote your products and services. Paid digital advertising can be done on platforms like Google pay per click or social media advertising on sites like Facebook. Other forms of paid advertising include YouTube ads to promote your channels or individual videos or retargeting ads that flow potential clients around on other websites so you can stay top of mind.
Full Service Markering Agency in Alexandria, Virginia
Spartan Business Systems has over a decade of experience working in some of the most competitive markets and industries in America and international locations such as Europe and Australia. The systems we have created for Business Development, Marketing and Personal Development have been tested and proven repeatedly to be effective no matter your location, industry, budget, or level of competition. So contact SBS today and start to grow your small business.