Founder-Dependent Chaos
It's the #1 reason PI firms can't grow past the founder's bandwidth. Every marketing decision routes through you. Every system runs on memory. Every gap shows up in the signed-case count two months later.
Install the marketing operating system that runs your firm without you.
Your firm doesn't have a marketing problem. It has an operating system problem. Leads die in your intake queue. Reviews go unrequested. Follow-up is whoever remembers. And it all runs through you. Spartan installs the marketing operating system that runs your firm without you. Only systems can set you free.
Book Your Diagnostic
Spartan is run by Matthew Tate — 15 years coaching marketing directors at law firms and home-services businesses.
Meet Matthew.
Video coming — 90 sec founder intro
Founder photo
I'm Matthew Tate. I built Spartan because PI firms run their marketing on whoever picked up the phone that morning. Here's the fix in 90 seconds.
You read books. You're in a mastermind. You bought the tools.
And marketing in your firm still depends on whoever picked up the phone this morning.
Your last agency billed for hours you can't audit, rotated three account managers in twelve months, and left nothing behind when you fired them. Your Google Business Profile is at 40% completion. The intake form that fired last Saturday at 11 p.m. is still sitting in someone's inbox.
You take your eye off marketing for a week and signed cases drop.
I call this Founder-Dependent Chaos. The second failure mode is The Agency Treadmill.
The Agency Treadmill
Billable hours, account-manager churn, nothing installed that you own when the contract ends. You keep paying and you keep running the same fire drill.
I install a marketing operating system. Five pillars. One system. Built for PI law firms.
It runs whether you show up to work or not. Leads get a response under 5 minutes — every time, including Saturday at 11 p.m. Reviews fire on the system's schedule. A dashboard tells you every Monday which lead source is paying for itself and which intake team member is the fastest.
The OS gets installed in 90 days. It gets operated month-to-month. If I do my job, the system stays installed in your firm whether you keep me or fire me.
You don't rent the result. You own it.
01
02
03
04
05
── Installed in 90 days. Operated month-to-month.
The system, in five parts.
Marketing Scorecard & Cadence
Marketing gets its own meeting, its own priorities, and its own scorecard — so you stop being the bottleneck.
Read moreLead Generation Engine
Predictable lead flow from sources you own — not sources you rent.
Read moreIntake Conversions
Every lead — including 6 a.m. Saturday — gets a response inside 5 minutes.
Read moreReviews & Nurture Automation
Reviews on the system's schedule, not your team's memory. Past clients become a referral asset, not a closed file.
Read moreReporting & Attribution
You know every Monday which lead source is paying for itself — and which intake team member is the fastest.
Read moreLitigation-adjacent law firms.
The 5-pillar Marketing OS framework is universal across the practice areas Spartan installs. What changes is the pain narrative — the Saturday-11pm intake leak in PI looks different from the Friday-night arrest call in Criminal Defense, the consult-then-silence-for-six-months in Family Law, or the uncalled CPA referral in Estate Planning. Pick your area to see the version of the system calibrated for your firm.
Personal Injury
Saturday 11pm form submits, signed-case attribution, settlement-event referral asks. The OS calibrated for contingency-driven, attribution-hungry PI firms.
ReadCriminal Defense
2 a.m. arrest calls, charge-type landing pages, family-member intake flows, 24/7 AI-then-human coverage. The OS calibrated for the most after-hours-heavy practice area on the site.
ReadFamily Law
30–180 day bimodal sales cycles, multi-touch nurture, board-certified-specialist credentialing, positioning against DIY divorce platforms. The OS calibrated for the practice area where nurture wins.
ReadEstate Planning
Workshop OS, referral-partner dashboard, triggered paid search on Medicaid + probate + SNT, multi-stakeholder intake. The OS calibrated for referral-driven and education-driven economics.
ReadThe shift.
Before Spartan
- Marketing happens when you remember.
- Saturday leads die in the inbox.
- Reviews get asked for when someone's mood is up.
- Nobody can show you which ad source is paying for itself.
- You ARE the marketing department.
After Spartan
- Marketing has its own meeting and its own scorecard.
- Every lead — including 6 a.m. Saturday — gets a response under 5 minutes.
- Review requests fire on the system's schedule.
- A dashboard shows which source signed which case.
- You leave for two weeks and the rhythm holds.
Reading this and recognizing your firm? Book a Diagnostic.
$3,500. Two weeks. You'll know exactly what to fix and in what order. The fee credits toward the install if you go forward within 30 days.
Four steps. Your path through the OS.
Diagnostic
$3,500 · 2 weeks
You complete the Asset Audit Questionnaire. We run a 4-hour live working session. You get a scored OS Map and a 90-day prescription inside 24 business hours. The $3,500 credits toward the Install fee if you go forward within 30 days.
Optional
90-Day Sprint
$1,500 / $4,000 / $7,000 per month
Three-tier productized implementation of Pillars 2 and 3. Local, Mid, or Full — paid ads included at Mid and Full. For firms that want revenue moving inside 90 days before committing to the full Install. Sprint fees credit dollar-for-dollar toward the Install fee. Learn more →
Install
$25,000 · 90 days (60 days for Sprint grads)
I install all five pillars: cadence + scorecard, lead-gen engine, intake conversions, reviews + nurture, reporting + attribution. Your team runs the rhythm by Day 90 — or by Day 60 if Pillars 2 and 3 are already in place from a Sprint.
Operate
$8,000/month · month-to-month
I run point on the cadence, optimize against the scorecard, set quarterly Rocks. Fire me anytime. The system stays installed.
Common ones.
01 How is Spartan different from a marketing agency?
Agencies bill hours, rotate account managers, and leave nothing behind when fired. I install a system that runs whether I'm here or not. You don't rent results from me — you own them.
02 How long does the Diagnostic take?
Two weeks from signed agreement to delivered recap. You complete the Asset Audit Questionnaire in week one. We run a 4-hour live working session in week two. You get a scored OS Map and a written prescription inside 24 business hours of the session.
03 Why is the install fee $25,000?
Because installing a 5-pillar marketing operating system in 90 days is real work — about 75 hours of my time at peak, plus the playbooks, dashboards, and intake-dashboard build. The fee covers Days 1–90. Month 4 onward is the monthly retainer.
04 Do you work with law firms outside of personal injury?
Phase 1 is PI only. I'll accept estate planning or small general practice firms as warm referrals when there's a good fit, but my playbooks are built for PI.
Stop running your firm without a system.
Install the Marketing OS. Start with the Diagnostic.
Or get the weekly Teardown
